- Marketing -
- Marketing -
CMG is a full-service marketing company with the skills, knowledge and experience to manage product launches and photo shoots, produce catalogs and ads (digital, broadcast and print), create and implement integrated campaigns, handle all facets of media relations and more.
CMG helps you drive interest and increase sales by linking sports stars, outdoor personalities, top-rated drivers and teams with brands. Our marketing team has experience working with some of the nation’s most recognized brands, including NASCAR, ESPN, the NFL, MLB and country music mega-stars Brooks & Dunn and Reba McEntire.
Wrapping your company's logo around promotional merchandise is a great way to grow your business, but without promotional merchandise expertise it can be an expensive headache. Allow CMG to utilize its bulk buying power and develop a product line that promotes your company—without breaking the promotions budget.
- Public Relations -
CMG is known for our unmatched access with industry writers. Introducing writers and buyers to new products is a key component to every product launch. We have connections with top-line editors to ensure timely coverage of new product introductions. Our vision is to be the most responsive, media-focused company in the outdoor industry, leveraging earned media to promote our clients’ brands and educate consumers.
Rely on experts for your new product announcements. Positive editorial coverage is a critical component to the successful launch of a new product line. Press events are a cost-effective way to introduce products to writers and communicators.
CMG can organize large or small events that run smoothly and create favorable environments for product exploration. CMG also has the contacts to get products placed in the nation's most respected magazines and on the top television shows.
- Media Buying And Planning -
Wading through the myriad of advertising opportunities, platforms and channels can be confusing, time-consuming and detrimental to the success of your team. CMG has the solid media planning and buying expertise to help you succeed.
With years of experience working with clients in the outdoor recreation, security, defense and law enforcement industries, CMG knows how to help you grow your business. We work closely with you to ensure all deadlines are met and the project succeeds. CMG has extensive experience planning media campaigns, purchasing millions of dollars worth of ad space for its clients each year.
- Event Planning -
Let CMG plan your next national sales meeting, fundraising banquet, corporate outing, rewards dinner/destination, press conference or any other event. We specialize in handling logistics for everything from small gatherings to events with hundreds of attendees.
Trade shows are an essential component to marketing success, but can tie up a lot of time and a substantial portion of marketing budgets. With the experience of numerous SHOT Shows and other trade shows, CMG makes it easy with on-site supervision of booth set-up and tear-down and an intimate knowledge of show resources in the most popular convention cities. The end result is an effective show presence that will not crush meager marketing budgets.
Organized excursions are our specialty. Introducing writers or buyers to a new product or line in a new place can make or break a launch. Organizing multi- faceted media events and outdoor excursions is a CMG specialty. We are veterans of numerous big- and small-game hunts around the world and have an extensive list of contacts in this arena.