ATK Awards CMG Marketing & Events Media Planning and Buying Contract
Anoka, MN (November 20, 2006) -- Ammunition Systems Group awarded CMG Marketing and Events their media planning and buying contract for 2007.
According to Kyle Tengwall, Director of Marketing for ATK, “we wanted an agency that could help us leverage media resource with all our brands while maximizing our exposure in industry publications.”
As part of the overall program, CMG will handle all elements for the RFP process including planning, analyzing and day-to-day contact with publications and their sales representatives.
ATK is the world leader in small caliber ammunition manufacture and promotes 15 well-known commercial ammunition and accessories brands. “We are excited to be partnering with the ATK team to position their brands in the top magazines in the industry’” says Cathy Williams, President of CMG.
ATK is a $3.4 billion dollar advanced weapon and space systems company with commercial brands including Federal Premium Ammunition, Fusion, CCI, Speer, Alliant Powder, RCBS, Shooters Ridge, Champion Traps & Targets, Gunslick, Outers and Weaver Mounting Systems.
CMG Marketing and Events adds ATK to their client list which includes Swarovski Optiks, The National Rifle Association, Leupold & Stevens, 4-H Shooting Sports, Hammock Publishing, The American Watercraft Association, Safari Club International and Susan Bernard & Associates.
For more information visit ATK at www.atk.com and CMG at www.cmgmarketingandevents.com.
CMG Marketing & Events